Benvenuto nel mondo Aequem

Ciao amico e benvenuto in Aequem, la destinazione dell'e-commerce sostenibile!


We believe that our planet doesn’t need to suffer for us to look great. Fashion is one of the biggest polluters of our planet, when it really does not have to be. It is up to us, the consumers, to make better choices and drive change in the industry.

Here on Aequem, we are passionate about preserving our planet. We were frustated when we could not find a place where we could purchase sustainable fashion and dress from head to toe. So, we decided to take action and give ourselves, and all of you beautiful conscious people, a place where you can shop stylish pieces with piece of mind.


  • BIOLOGICO - qualsiasi prodotto a base di fibre organiche, come cotone biologico, seta, lino, ecc / Choosing organic means safe working practices for the people working with the raw material, no pesticides residue on our planet and our skin, and even less water consumption (when the land is cultivated with organic crops, it has better properties to hold the water and needs less irigation).

  • UPCYCLED - qualsiasi prodotto realizzato con materiali già utilizzati e scartati o stock morto / A lot of our labels use deadstock fabric from the general fashion industry that would otherwise be discarded and end up in a landfill.

  • RICICLATO - qualsiasi prodotto realizzato con materiali riciclati, che si tratti di plastica riciclata trasformata in tessuto o fibre tessili riciclate o altri materiali / I materiali riciclati sono normalmente un ottimo modo per utilizzare ciò che normalmente classifichiamo come "rifiuti". L'obiettivo è realizzare un'economia circolare.

  • TECH - any product from materials that are often new solutions and are widely considered sustainable, such as Tencel.

"Aequem" è stato ispirato dalla parola latina "aequo" che significa EQUIPAGGIAMENTO, EQUILIBRIO, EQUILIBRIO. Siamo qui per ristabilire l'equilibrio.
Se hai intenzione di fare acquisti, perché non acquistare in modo sostenibile?
Choose sustainable for yourself, for others, and for our planet.
Ci auguriamo che tu ti unisca alla rivoluzione!
Con amore da Londra,
Aequem team x



AEQUEM è la prima piattaforma di e-commerce ad allinearsi con gli obiettivi di sviluppo sostenibile delle Nazioni Unite (OSS). 

In early 2019, in collaboration with Conscious Fashion Campaign, Aequem became the first multi-label e-commerce platform to align with UN Sustainable Development Goals. 

Under every product on our site, you can see which UN Sustainable Development Goals that particular goal aligns with. This means that while you shop, you're not only supporting the sustainable fashion movement but also helping to implement UN SDGs!

Maggiori informazioni

For every purchase, we plant 10 trees!

It's all in the title. :) Aequem founders launched this initiative in early 2020 in solidarity with unprecedented levels of forest and bush fires globally. Let's plant our forest together! 

 Aequem has been launched by the two passionate co-founders - Magda Daniloaia and Ieva Balciute. This happened as they were both frustrated at the amount of time and effort required to be able to shop sustainably. They wanted to created one seamless destination, where everyone can shop with complete peace of mind, knowing every single product is carefully vetted and is the best alternative on the market.


"Il futuro è sostenibile. Unisciti al movimento e aiutaci a rendere la sostenibilità la norma!"

Magda e Ieva